MSc Marketing

The MSc Marketing is a one-year full time programme. The programme is delivered in three distinct stages. This offers flexibility of entry and exit stages.

PG Certificate

• International Marketing Planning
• Management Finance
• Integrated Global Communications
• Transnational Corporations and Emerging Markets.

PG Diploma

• Global Relationship Marketing
• Export Marketing Management
• Cybermarketing
• Consultancy Project.

MSc Marketing

• Dissertation including Research Preparation.

The modules at Certificate and Diploma stage are all 15 M points. In total students will take eight taught modules and one long dissertation.

The modules are so designed to facilitate sequential progression through the stages. Each stage combines both theoretical and practical elements.

The first session with students will combine an induction session with the first taught modules.

Certificate and Diploma stage modules will be assessed by summative assessment of approximately 4,000 words or equivalent. Key to assessment strategy will be the ability to base an assessment from each of the Masters stages on a ‘live’ company project.

Each student will be allocated a dissertation supervisor. The dissertation will also be first and second marked and written feedback will be provided to the participants.

The Certificate Modules

International Marketing Planning

A clear and detailed understanding of International Marketing Planning underpins the whole process of marketing analysis, implementation and control. International Marketing Planning is therefore one of the fundamental and most important management functions and philosophies. The module reflects this and has been designed to provide students with a clear understanding of the strategic international marketing planning process and of the ways in which marketing is capable of contributing to increase the effective performance of an organisation. In doing this, we focus upon the strategic and tactical management of the marketing function, with a particular emphasis being placed upon issues of marketing excellence, learning from best practice and market-led strategic change.

Integrated Global Communications

Integrated Global Communications is the process of informing, persuading and reminding customers, intermediaries, employers and publics of a company’s product and or services. The module defines the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.

Managerial Finance

Students are introduced to the role of finance and accountancy in profit seeking firms. Key aspects of this module include the study of:

1. Marginal costing
2. Pricing
3. Investment appraisal
4. Cash planning
5. Financial analysis
6. Planning, budgeting and standard costing
7. Multicurrency finance for importers and exporters.

On successful completion of the module, students will be able to:

1. Evaluate the role of finance and accountancy in profit seeking firms.
2. Calculate and use simple costing and pricing models
3. Evaluate and use investment appraisal methods
4. Carry out simple financial analysis
5. Evaluate the importance of financial plans
6. Evaluate the techniques which importers and exporters may use to avoid or reduce exchange rate risk.

Transnational Corporations in Emerging Markets

The purpose of this module is to critically appraise and analyse the major changes within Emerging Markets. These markets offer huge opportunities for growth in the shifting power of the World Economy. The module will then go on to critically evaluate the various emerging markets and their models of development including China, India, BRIC Countries, Africa, South East Asian countries and the markets of Eastern Europe for investment opportunities.. The module will then consider entry strategies for these markets drawing on case country and company evidence. Investment performance of firms will also be considered. Focus will be made on strategies of transnational corporations.

The Diploma Modules

Consultancy Project

Students will work with selected client organisations on specific business based problems. The students will be required to work with a client to fully research and develop a solution to a specified client related problem in an work based context. The groups will then be tasked with interpreting research findings and presenting conclusions and recommendations to the client organisation.

Cybermarketing

The module will develop the students’ understanding of the increasing pressures and opportunities created by new media formats and electronic communication tools. This module will enable students to explore the impact on organisations, with particular focus on the impact and opportunity for marketing professionals operating in a global context. The “global village” is being turned into a reality by the new media and the use of cybermarketing is growing importance for local, international and global organisations.

Export Marketing Management

The Export Marketing Management module introduces the student to the management aspects of export marketing. The focus of the module is on strategic issues of export marketing through an in-depth examination of the major management tasks of the export department. The aim of the module is to assist the aspiring export marketer in acquiring the broad perspective and the competence needed to export globally. It should also instil the need for continued learning and adaptation to developments in export marketing, selling and distribution The module compliments and builds on the foundations of International Marketing Strategy module delivered in the Certificate stage of the programme.

Global Relationship Marketing

Global Relationship Marketing is the process of creating added value for organisations by managing their relationships with other organisations, or individual customers, more effectively. The module defines the task of relationship marketing from a managerial perspective within an international context. The module principally focuses upon the nature of the networking process, the obstacles that are encountered in an international environment and the ways in which these problems are overcome. 
This module will seek to build on work carried out in previous marketing studies. It aims to introduce and develop new theories concepts and models specific to the relationship marketing area.

The Masters Modules

Research Design and Dissertation

The dissertation provides an opportunity for students with wide ranging experience and interests to apply existing skills and knowledge, including that which is gained through the taught modules of the programme, within the context of their International Marketing. The dissertation provides the opportunity to demonstrate the ability to reflect critically on the aspects relating to the International Marketing programme. The vehicle will be the researching and writing of a dissertation, based on the research proposal formulated during the pre-requisite module. The dissertation is the capstone of the Masters learning process and allows the student to demonstrate mastery in scholarship of a programme related topic that they have selected in amalgamation with supervisory tutors. The Masters stage comprises two integrated elements: the dissertation and an underpinning research methods module.

Many staff have Masters degrees and Doctorates. All staff have extensive experience of teaching on degrees with international focii.

The faculty performed very well in the latest Research Assessment Exercise (RAE) securing the highest ever standard by the Business School. In addition the National Student Survey rates the Lincoln Business School as one of the highest achievers in student experience and satisfaction. The Accountancy and Finance group came first in the UK whilst Marketing and Tourism both held second place.

All modules (except for the dissertation) will be assessed by the equivalent of one 4,000 word written assignment.

The MSc Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and successful Completion of programme provides advanced standing with the institute.

Applicants will need a good degree from a recognised institution.

Students whose first language is not English should also have IELTS 6.0 or equivalent.

In the first semester there is a residential aspect to the programme of two days (one night).

In the academic year 2011/2012 the residential is likely to be held on 20th and 21st October 2011.

The cost of the residential is currently charged as a separate item from the course fee and paid for through the University Shop. The fee for the residential is estimated at £150.00 but there are opportunities to reduce the cost by sharing a room.

For further information about fees, scholarships and bursaries please see our Fees & Funding pages.

Fees and Funding

Programme Administrator
Katie Rushbrook
krushbrook@lincoln.ac.uk 
Telephone: +44 (0)1522 835521 

Or email LBS@lincoln.ac.uk.