The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge which supports sustainable value for market, chain and network stakeholders.
We are concerned with the development of knowledge which supports value creation for market, chain and network stakeholders. Our research concerns value chains (supplier, customer and consumer) and the building of social and resource sustainability within a network context.
We link up with organisations and expertise globally, regionally and locally. We aim to publish in leading and influential academic and business and media outlets and fora. We provide the platform and host debate via influential thematic and sectoral conferences, and produce impact from our research through business creation and positive social impact.
Our approach is concerns marketing, business and operations and is multi-sectoral (for example, via key strengths in agri-food, tourism, healthcare, military and humanitarian arenas). We promote interdisciplinary, sectoral, organisational and value chain learning between large, small and micro businesses.
Prof Martin Hingley, Professor of Strategic Marketing
Dr Eliseo Vilalta-Perdomo, Senior Lecturer
Mr David Gannon, Senior Lecturer
Mr Artem Khudenko, Senior Lecturer
Mr Mizanur Rahman, Senior Lecturer
Dr Ilenia Bregoli, Senior Lecturer
Dr Claire May, Senior Lecturer
Barry Ardley, Senior Lecturer
Nick Taylor, Subject Group Leader
Prof Ted Fuller, Professor of Entrepreneurship and Strategic Forsight
Mrs Julie Donald, Senior Lecturer and PhD Student
Mr Mark Swainson, Deputy Head and Lead for Higher Education and Research and PhD Student
Sandeep Jagtap, PhD Student
Mr Stefan Prest, PhD Student
Dr Neil Gammon, Lincoln Business School Associate
Dr Malcolm Young, Lecturer
Dr Maurizio Canavari, University of Bologna
Professor David Grant, University of Hull
Dr Alexander Trautrims, University of Nottingham and External Examiner