Research at LIBS: Research Groups

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Marketing and Supply Chain Research Group

The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge which supports sustainable value for market, chain and network stakeholders.

Marketing and Supply Chain Group


What Are We Doing?

We are concerned with the development of knowledge which supports value creation for market, chain and network stakeholders. Our research concerns value chains (supplier, customer and consumer) and the building of social and resource sustainability within a network context.

Why Is It Important?

We link up with organisations and expertise globally, regionally and locally. We aim to publish in leading and influential academic and business and media outlets and fora. We provide the platform and host debate via influential thematic and sectoral conferences, and produce impact from our research through business creation and positive social impact.

How Are We Different?

Our approach is concerns marketing, business and operations and is multi-sectoral (for example, via key strengths in agri-food, tourism, healthcare, military and humanitarian arenas). We promote interdisciplinary, sectoral, organisational and value chain learning between large, small and micro businesses.


Academic Staff

Prof Martin Hingley, Professor of Strategic Marketing

Dr Eliseo Vilalta-Perdomo, Senior Lecturer

Mr David Gannon, Senior Lecturer

Mr Artem Khudenko, Senior Lecturer 

Mr Mizanur Rahman, Senior Lecturer 

Dr Ilenia Bregoli, Senior Lecturer 

Dr Claire May, Senior Lecturer

Barry Ardley, Senior Lecturer

Nick Taylor, Subject Group Leader

Prof Ted Fuller, Professor of Entrepreneurship and Strategic Forsight

Research Students

Mrs Julie Donald, Senior Lecturer and PhD Student

Mr Mark Swainson, Deputy Head and Lead for Higher Education and Research and PhD Student

Sandeep Jagtap, PhD Student

Mr Stefan Prest, PhD Student

Associate Members

Dr Neil Gammon, Lincoln Business School Associate

Dr Malcolm Young, Lecturer

Dr Maurizio Canavari, University of Bologna

Professor David Grant, University of Hull

Dr Alexander Trautrims, University of Nottingham and External Examiner