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Marketing and Supply Chain Research

The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge which supports sustainable value for market, chain and network stakeholders.


What are we Doing?

We are concerned with the development of knowledge which supports value creation for market, chain and network stakeholders. Our research concerns value chains (supplier, customer and consumer) and the building of social and resource sustainability within a network context.


Why is it important?

We link up with organisations and expertise globally, regionally and locally. We aim to publish in leading and influential academic and business and media outlets and fora.  We provide the platform and host debate via influential thematic and sectoral conferences, and produce impact from our research through business creation and positive social impact.


How are we different?

Our approach is concerns marketing, business and operations and is multi-sectoral (for example, via key strengths in agri-food, tourism, healthcare, military and humanitarian arenas). We promote interdisciplinary, sectoral, organisational and value chain learning between large, small and micro businesses. 


Academic Staff


Prof Martin Hingley

Professor of Strategic Marketing

Dr Eliseo Luis Vilalta-perdomo

Senior Lecturer

Mr David Gannon

Senior Lecturer

Mr Artem Khudenko


Mr Mizanur Rahman

Senior Lecturer

Dr Gary Ramsden 

Principal Lecturer (Enterprise)

Dr Ilenia Bregoli 

Senior Lecturer

Dr Claire May 


Mr Michael Howitt

Head of Work-based Distance Learning

Dr Chris Chen


Barry Ardley 

Senior Lecturer

Nick Taylor  

Subject Group Leader

Prof Ted Fuller 

Prof of Entrepreneur & Strat Foresight

Research PGs


Mrs Julie Donald

Lecturer (PhD Student)

Mr Mark Swainson

Principal Lecturer (PhD Student)

Sandeep Jagtap

PhD Student

Mr Stefan Prest 

International Officer (PhD Student)


Associate Members


Dr. Neil Gammon

Lincoln Business School Associate 

Dr Malcolm Young

Hourly Paid Lecturer - HE

Dr. Maurizio Canavari

University of Bologna

Professor David Grant

University of Hull  

Dr. Alexander Trautrims

University of Nottingham and External Examiner
Lincoln International Business School. University of Lincoln, Brayford Wharf East, Lincoln. LN5 7AT