Corporate Identity
Corporate Typefaces
Fonts for Print
The logo typeface, Goudy Modern, should be used on prestige
publications and in conjunction with the logo only.
For clarity and consistency Helvetica should be used as a support
font. Arial is a good substitute ONLY if Helvetica is not available.
Arial should be used on the web (see below).
Fonts for the Web
Web pages use two standard fonts, fortunately they are a fairly close match to our corporate fonts. Please do not use use any other font on the web.
Times New Roman
Arial