Introduction

The University of Lincoln’s corporate identity is not just about the correct use of our logo. It also encompasses the style and tone of all pieces of communication from a simple subject sheet to the undergraduate prospectus, from a letterhead to a web page. All promotional material should reflect our corporate identity.

Consistency in the application of the identity is essential if we are to realise our mission "to be recognised as a university of quality and distinction" and to convey our core values, which are to be a university:

• Where all are treated with respect and integrity
• That champions creativity and innovation to deliver quality in everything we do
• That engages openly and enthusiastically with all our communities to advance knowledge, open up new opportunities and avenues, and improve society.

The style and tone of our publications should reflect our shared values as an innovative student-centred university. The professionalism, confidence and success we enjoy should be captured in our designs and the words we use.

Use of language and imagery need to be appropriate to the target audience, but will adhere to the following principles:

• Respectful
• Clear
• Targeted

More advice on appropriate language and imagery can be obtained from the University’s Communications Team.

All materials produced within a marketing/communications context, whether internal or by external agencies, should be signed off by the Head of Marketing or Head of Communications  BEFORE production.

Further information:

See menu to the left.

Download guidelines as PDF

Communications Manager
Thirzah Wildman - twildman@lincoln.ac.uk 

Website Manager
Chris Goddard - cgoddard@lincoln.ac.uk