Course Information

BSc (Hons)

3-4 Years Lincoln Business School Lincoln Campus [L] Validated BBC (or equivalent qualifications) N820

#1 Events Management is one of the University’s Tourism, Transport and Travel courses ranked 1st in the UK. In addition, 97% of Lincoln Events Management students said they were satisfied with this course overall, according to the National Student Survey 2016.


The BSc (Hons) Events Management degree at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem-solving abilities while building a critical understanding of the theory behind successful events.

Events Management at Lincoln is a cross-disciplinary subject which gives students the opportunity to develop an understanding of events in a physical, social and cultural context. The course provides students with opportunities to undertake live projects and work placements to gain practical event experience.

Is This Course Right For Me?

This course is designed for those interested in understanding the economic and social imperatives of events and the theory and practice of events management.

How You Study

In the first year, the course introduces the broad subject areas that feed into the organisation and management of events, including financial communications, advertising, the experience economy and marketing.

The second year focuses more closely on specific events practices, and students can organise and host an assessed event. Students have the opportunity to focus more closely on events themselves.

At this stage, students have the opportunity to study abroad for two terms at a partner institution and in the final year, students may write a dissertation or take part in a live consultancy project. Costs relating to studying abroad are highlighted in the Features tab.

Students are invited to visit event locations and venues throughout the course. Costs for compulsory trips will be covered by the University but students will be required to meet some or all of the costs for optional trips.

Students who choose the option to study abroad are also required to pay any travel, accommodation and general living costs.

Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Spanish or Mandarin Chinese.

Contact Hours and Independent Study

Contact hours may vary for each year of a degree. When engaging in a full-time degree students should, at the very least, expect to undertake a minimum of 37 hours of study each week during term time (including independent study) in addition to potentially undertaking assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Study

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.


Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2017-18

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: A minimum of 45 level 3 credits at merit or above will be required.

In addition, applicants must have a minimum of five GCSEs (or the equivalent) at grade C or above, including English and Maths.

We encourage applications from mature students and we will give special individual consideration to those that are in this category and do not have the standard entry requirements.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email

Level 1

Business of Event Management

Students will be introduced to the history and context regarding event management before moving on to study some specific and contemporary elements of event management. Key focus topics within this module have been chosen as a direct relation to analysing, organising and managing successful events in relation to changing political and social contexts.

Introduction to Advertising (Option)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Option)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Space, Mobilities and the Experience Economy

With mobility, globalisation and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them.

In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.

Level 2

Event Management (Option)

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Managing the Environment for Tourism and Events (Option)

This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.

This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Research Methods for Tourism and Events (Option)

This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. In so doing it aims to prepares students for their final year dissertation by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Short Term Study Abroad (Option)

This exchange programme is an optional requirement for the award of the BA (Hons) International Business Management, BA (Hons) International Tourism Management and BSc (Hons) Events Management. The study placement takes place in terms 2 and 3 of the second year. During the period abroad students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of the business management, tourism and events businesses in their respective countries and to 'socialise' in another culture. Please note that students who choose to study abroad are required to pay any travel, accommodation and general living expenses.

Sponsorship and Corporate Hospitality (Option)

This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.

Understanding the Visitor Experience (Option)

This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc.

For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Level 3

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture (Option)

This module offers students the opportunity to examine the role of cultural change in shaping patterns of contemporary consumption. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism and events consumption can be understood and explained.

Crisis and Disaster Management (Option)

This module provides students with the opportunity to explore the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it provides students with the chance to develop a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners aims to enhance the students' practical knowledge of the processes and procedures associated with crisis management.

Students who take this optional module can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.

Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Events and Sustainability

Sustainability and responsible management are key concepts for businesses and events organisers. Events managers have usually focused on the experiential aspects of events, and whilst they should be engaging and ‘fun’, increasingly we need to consider the wider impacts events have on the environment.

This module provides students with an opportunity to explore the nature of sustainable and responsible management, with the aim of helping to develop a critical understanding of the key issues and ideas underpinning this important shift in event management practice.

International case studies of different kinds events can be analysed to identify best practice and understand how events can sometimes fall short of expectations.

Planning and Evaluating Event Legacy

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts.

This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.

The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Special Features

Study Abroad

A number of our degrees include the opportunity to complete a study period abroad. Students on this course have the chance to spend around four months learning at an overseas university as part of our exchange programme.

The study placement takes place in the second semester of the second year. Students share classes with local students, allowing the opportunity to examine the nature of their chosen subject area in the host country, as well as the chance to socialise in another culture. Opportunities for study abroad are currently available in Mexico, China, India, Malaysia, USA, France, Spain, Germany, Switzerland, Malta, Sweden and Finland.

Please note that there may be additional tuition fees associated with the Study Abroad scheme, based on where you choose to take your study placement. Students will also need to pay for all travel, accommodation and general living expenses while abroad.


Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Some of our previous students have been offered a job with their placement employer before they graduate. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.


The Lincoln Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

Sage 50 and SPSS software is available within the Business School for students to use.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

View our campus pages [] to learn more about our teaching and learning facilities.

Career Opportunities

The events industry employs more than half a million people in the UK. Events Management at Lincoln aims to develop graduates with the strong portfolio and workplace experience that will enable them to undertake a range of roles in the events industry and adapt to the changing needs of the sector. Lincoln graduates have gone on to work in roles in events management, wedding organisation, marketing, public relations and corporate hospitality.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. []

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

Lincoln’s BA (Hons) International Business Management course aims to provide students with the opportunity to develop a solid grounding in business process and mechanics, the skills to operate in a global environment and an in-depth understanding of the international marketplace.
The BA (Hons) International Tourism Management degree at Lincoln is designed to provide an insight into the contemporary global tourism industry, including its impacts, interdependencies and importance to the economy. Tourism is one of the world’s fastest growing industries. It is worth billions to the global economy and can offer exciting career prospects.
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme and students get the opportunity to develop digital skills from the first year.
The BA (Hons) Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multimedia approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

Tuition Fees

2017/18 Entry UK/EUInternational
Full-time £9,250 per level
£12,800 per level
Part-time £77.09 per credit point  
Placement (optional) Exempt Exempt

The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

In 2017/18, subject to final confirmation from government, there will be an inflationary adjustment to fees to £9,250 for new and returning UK/EU students. In 2018/19 there may be an increase in fees in line with inflation.

We will update this information when fees for 2017/18 are finalised.

Please note that not all courses are available as a part-time option.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [] []

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions. []