BA (Hons) Business and Marketing (with Professional Practice)

BA (Hons) Business and Marketing (with Professional Practice)

100% of the University of Lincoln’s Business and Marketing graduates were in employment or further study within six months of finishing the course according to the latest Destinations of Leavers from Higher Education survey.

The Course

This BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism.

Rapid technological advancements are levelling the playing field with regards to marketing, a sector that now recognises innovation and creativity as elements that are just as important as, if not more so than, a large marketing budget.

Throughout this degree, students have the opportunity to become familiar with the international business environment, identify marketing opportunities and develop an understanding of how to overcome the challenges of reaching mass and niche audiences. Modules are designed to enable students to gain the tools needed to develop successful strategies and business campaigns.

The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.

Students can choose to undertake a year of Professional Practice following the second year. They are expected to source their own paid placement, but tutors can provide support during the process if required. Students who successfully complete their studies with a year of Professional Practice will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award, or equivalent exit award.

There are no tuition fees for the Professional Practice year, but students will need to pay for their own travel, accommodation and general living costs.

The Course

This BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism.

Rapid technological advancements are levelling the playing field with regards to marketing, a sector that now recognises innovation and creativity as elements that are just as important as, if not more so than, a large marketing budget.

Throughout this degree, students have the opportunity to become familiar with the international business environment, identify marketing opportunities and develop an understanding of how to overcome the challenges of reaching mass and niche audiences. Modules are designed to enable students to gain the tools needed to develop successful strategies and business campaigns.

The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.

Students can choose to undertake a year of Professional Practice following the second year. They are expected to source their own paid placement, but tutors can provide support during the process if required. Students who successfully complete their studies with a year of Professional Practice will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award, or equivalent exit award.

There are no tuition fees for the Professional Practice year, but students will need to pay for their own travel, accommodation and general living costs.

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

Further details can be found on the CIM website: http://www.cim.co.uk/qualifications/graduate-gateway/

This degree aims to introduce core business concepts and builds on this foundation throughout the course. In the final year, students may choose from a wide variety of business modules to reflect individual interests. Lectures are designed to give an overview of current issues and debates within the discipline. Some are delivered by visiting practitioners who provide 'live' case material and offer students access to industry contacts and careers advice.

The additional year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those who choose to undertake a Professional Practice year are not required to pay tuition fees for that year, but will be required to pay their travel, accommodation and general living costs.

Those students who are unable to undertake or choose not to participate in the Professional Practice year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Analysis of Business Data (Core)
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Analysis of Business Data (Core)

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Introduction to Advertising (Core)
Find out more

Introduction to Advertising (Core)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
Find out more

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Organisational Behaviour (Core)
Find out more

Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
Find out more

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Principles of Microeconomics (Core)
Find out more

Principles of Microeconomics (Core)

This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.

Social and Sustainability Marketing (Core)
Find out more

Social and Sustainability Marketing (Core)

This module aims to present an overview of current sustainability issues within society. It will provide students with the chance to develop an understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.

The Marketing Professional (Core)
Find out more

The Marketing Professional (Core)

The focus of this module is to challenge students to understand the work of marketing professionals, to think critically, develop their practical skills, and start preparing themselves for (possible) work placements and graduate careers in the field of marketing.

Budgeting for Business (Core)
Find out more

Budgeting for Business (Core)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Core)
Find out more

Buyer Behaviour (Core)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Careers and Employability (Core)
Find out more

Careers and Employability (Core)

This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module aims to enhance the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Students are expected to map their skills and competences as part of their assessment, based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, students will have the chance to learn from industry guest speakers who will share their personal career journeys and will aim to provide advice on specific graduate job opportunities.

Corporate Reputation and Public Relations (Core)
Find out more

Corporate Reputation and Public Relations (Core)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Finance for Business (Option)
Find out more

Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Media Planning for Advertising (Option)
Find out more

Media Planning for Advertising (Option)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Principles of Project Management (Option)
Find out more

Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Professional Practice (Option)
Find out more

Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Research and Consultancy Methods (Core)
Find out more

Research and Consultancy Methods (Core)

This module explores various qualitative and quantitative methods of data collection and analysis. Students will have the chance to learn how to conduct, transcribe and analyse semi-structured and open-ended interviews and other forms of text. The principles and procedures of survey design and statistical modelling will also be discussed; students are expected to use appropriate computer-based statistical software, such as Stata, Eviews and SPSS, to analyse data.

Strategic Marketing Planning (Core)
Find out more

Strategic Marketing Planning (Core)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

Consultancy Project (Business) (Option)
Find out more

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Digital Business and E-Commerce (Option)
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Digital Business and E-Commerce (Option)

This module provides students with the opportunity to develop an overview of e-business by reviewing how firms run their businesses, organise operational infrastructures, share information with business partners and communicate with customers. It explores the role of e-commerce (that is, the trading of goods and services through online systems such as e-sales and e-purchases) on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user/the human and the digital interface.

Entrepreneurial Marketing (Option)
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Entrepreneurial Marketing (Option)

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Financial Management For Business 1 (Option)
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Financial Management For Business 1 (Option)

This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.

Financial Management For Business 2 (Option)
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Financial Management For Business 2 (Option)

This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.

Global Marketing Strategy (Core)
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Global Marketing Strategy (Core)

This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world.

This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.

Leadership and High Performance Teams (Core)
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Leadership and High Performance Teams (Core)

This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'

Marketing Communications (Core)
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Marketing Communications (Core)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

In the first year, assessment is 48% coursework, 18% practical exams, and 34% written exams. In the second year it is 61% coursework, 6% practical exams, and 33% written exams. In the third year it is 55% coursework, 20% practical exams, and 25% written exams.

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.

Entrepreneurship

The University of Lincoln is proud of its approach to nurturing entrepreneurialism in its students. Lecturers and practitioners can provide insight into current practice and global issues, while real-world projects help challenge students to develop problem-solving skills.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Professional Practice

The additional year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those who choose to undertake a professional practice year are not required to pay tuition fees for that year, but will be required to pay their travel, accommodation and general living costs.

Students who successfully complete their studies with a year of Professional Practice will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award, or equivalent exit award.

Those students who are unable to undertake or choose not to participate in the Professional Practice year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students who require a Tier 4 visa to study BA (Hons) Business and Marketing (with Professional Practice) will be issued a CAS with a course length that should be sufficient for you to complete the course without the placement year. If you decide to undertake the BA (Hons) Business and Marketing (with Professional Practice) and find a work placement as part of the course this will add additional time to your course and a new Tier 4 visa will be required either before or after the work placement to extend your stay in the UK.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placements

Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2018/19 UK/EUInternational
Full-time £9,250 per level £13,800 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: A minimum of 45 level 3 to include 30 credits at merit or above.

In addition, applicants must have a minimum of three GCSEs (or the equivalent) at grade C or above, including English and Maths.

We encourage applications from mature students and we will give special individual consideration to those that are in this category and do not have the standard entry requirements.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Degree preparation courses for international students:

For international students who do not meet criteria for direct entry to this degree we offer the International Year One in Business and Management. Depending on your English language level you will study three or four terms then progress directly to the second year of this degree, providing you meet the required progression requirements. For details of programmes offered by the University’s International Study Centre, please see visit www.lincoln.ac.uk/isc

Unconditional Offer Scheme

The University of Lincoln Unconditional Offer Scheme has been created to identify outstanding undergraduate applicants who we think would excel at Lincoln and make a significant contribution to our academic community.

The University of Lincoln takes a holistic contextual view, looking at students in the round, including all the information supplied in their application and any additional relevant assessment required, such as a portfolio, or interview. The qualities required for success are therefore not exclusively academic, and students’ drive, ambition, creativity, and potential are important factors in those considered for the scheme.

Applicants selected for the scheme, who commit to the University of Lincoln as their first choice of university, will receive an unconditional offer. We expect students in receipt of an unconditional offer to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. In previous years students who were selected and joined through the Lincoln unconditional offer scheme have shown very good success rate in their studies.

Find out more about the Unconditional Offer Scheme

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

Further details can be found on the CIM website: http://www.cim.co.uk/qualifications/graduate-gateway/

This degree aims to introduce core business concepts and builds on this foundation throughout the course. In the final year, students may choose from a wide variety of business modules to reflect individual interests. Lectures are designed to give an overview of current issues and debates within the discipline. Some are delivered by visiting practitioners who provide 'live' case material and offer students access to industry contacts and careers advice.

The additional year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those who choose to undertake a Professional Practice year are not required to pay tuition fees for that year, but will be required to pay their travel, accommodation and general living costs.

Those students who are unable to undertake or choose not to participate in the Professional Practice year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Analysis of Business Data (Core)
Find out more

Analysis of Business Data (Core)

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Introduction to Advertising (Core)
Find out more

Introduction to Advertising (Core)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
Find out more

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Organisational Behaviour (Core)
Find out more

Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
Find out more

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Principles of Microeconomics (Core)
Find out more

Principles of Microeconomics (Core)

This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.

Social and Sustainability Marketing (Core)
Find out more

Social and Sustainability Marketing (Core)

This module aims to present an overview of current sustainability issues within society. It will provide students with the chance to develop an understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.

The Marketing Professional (Core)
Find out more

The Marketing Professional (Core)

The focus of this module is to challenge students to understand the work of marketing professionals, to think critically, develop their practical skills, and start preparing themselves for (possible) work placements and graduate careers in the field of marketing.

Budgeting for Business (Core)
Find out more

Budgeting for Business (Core)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Core)
Find out more

Buyer Behaviour (Core)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Careers and Employability (Core)
Find out more

Careers and Employability (Core)

This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module aims to enhance the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Students are expected to map their skills and competences as part of their assessment, based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, students will have the chance to learn from industry guest speakers who will share their personal career journeys and will aim to provide advice on specific graduate job opportunities.

Corporate Reputation and Public Relations (Core)
Find out more

Corporate Reputation and Public Relations (Core)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Finance for Business (Option)
Find out more

Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Media Planning for Advertising (Option)
Find out more

Media Planning for Advertising (Option)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Principles of Project Management (Option)
Find out more

Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Professional Practice (Option)
Find out more

Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Research and Consultancy Methods (Core)
Find out more

Research and Consultancy Methods (Core)

This module explores various qualitative and quantitative methods of data collection and analysis. Students will have the chance to learn how to conduct, transcribe and analyse semi-structured and open-ended interviews and other forms of text. The principles and procedures of survey design and statistical modelling will also be discussed; students are expected to use appropriate computer-based statistical software, such as Stata, Eviews and SPSS, to analyse data.

Strategic Marketing Planning (Core)
Find out more

Strategic Marketing Planning (Core)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

Consultancy Project (Business) (Option)
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Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Digital Business and E-Commerce (Option)
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Digital Business and E-Commerce (Option)

This module provides students with the opportunity to develop an overview of e-business by reviewing how firms run their businesses, organise operational infrastructures, share information with business partners and communicate with customers. It explores the role of e-commerce (that is, the trading of goods and services through online systems such as e-sales and e-purchases) on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user/the human and the digital interface.

Entrepreneurial Marketing (Option)
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Entrepreneurial Marketing (Option)

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Financial Management For Business 1 (Option)
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Financial Management For Business 1 (Option)

This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.

Financial Management For Business 2 (Option)
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Financial Management For Business 2 (Option)

This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.

Global Marketing Strategy (Core)
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Global Marketing Strategy (Core)

This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world.

This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.

Leadership and High Performance Teams (Core)
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Leadership and High Performance Teams (Core)

This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'

Marketing Communications (Core)
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Marketing Communications (Core)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

In the first year, assessment is 48% coursework, 18% practical exams, and 34% written exams. In the second year it is 61% coursework, 6% practical exams, and 33% written exams. In the third year it is 55% coursework, 20% practical exams, and 25% written exams.

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.

Entrepreneurship

The University of Lincoln is proud of its approach to nurturing entrepreneurialism in its students. Lecturers and practitioners can provide insight into current practice and global issues, while real-world projects help challenge students to develop problem-solving skills.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Professional Practice

The additional year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those who choose to undertake a professional practice year are not required to pay tuition fees for that year, but will be required to pay their travel, accommodation and general living costs.

Students who successfully complete their studies with a year of Professional Practice will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award, or equivalent exit award.

Those students who are unable to undertake or choose not to participate in the Professional Practice year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students who require a Tier 4 visa to study BA (Hons) Business and Marketing (with Professional Practice) will be issued a CAS with a course length that should be sufficient for you to complete the course without the placement year. If you decide to undertake the BA (Hons) Business and Marketing (with Professional Practice) and find a work placement as part of the course this will add additional time to your course and a new Tier 4 visa will be required either before or after the work placement to extend your stay in the UK.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placements

Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2018/19 UK/EUInternational
Full-time £9,250 per level £13,800 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.


Degree preparation courses for international students:

For international students who do not meet criteria for direct entry to this degree we offer the International Year One in Business and Management. Depending on your English language level you will study three or four terms then progress directly to the second year of this degree, providing you meet the required progression requirements. For details of programmes offered by the University’s International Study Centre, please see visit www.lincoln.ac.uk/isc


If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Unconditional Offer Scheme

The University of Lincoln Unconditional Offer Scheme has been created to identify outstanding undergraduate applicants who we think would excel at Lincoln and make a significant contribution to our academic community.

The University of Lincoln takes a holistic contextual view, looking at students in the round, including all the information supplied in their application and any additional relevant assessment required, such as a portfolio, or interview. The qualities required for success are therefore not exclusively academic, and students’ drive, ambition, creativity, and potential are important factors in those considered for the scheme.

Applicants selected for the scheme, who commit to the University of Lincoln as their first choice of university, will receive an unconditional offer. We expect students in receipt of an unconditional offer to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. In previous years students who were selected and joined through the Lincoln unconditional offer scheme have shown very good success rate in their studies.

Find out more about the Unconditional Offer Scheme

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may also be supported in their learning by other students.

Peter Mount

Programme Leader

Peter Mount specialises in consumer behaviour and non-profit marketing. He also has leadership responsibilities in the areas of strategic marketing and research methods at undergraduate level.


Your Future Career

This course aims to produce well-rounded business graduates with a marketing specialism. Recent graduates have gone on to work in communications, market research, e-commerce, project management, account management and creative marketing in the public sector or within in-house or agency marketing roles. Some graduates go on to start their own business, supported by the University’s business incubation centre, Sparkhouse.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.

This course aims to produce well-rounded business graduates with a marketing specialism. Recent graduates have gone on to work in communications, market research, e-commerce, project management, account management and creative marketing in the public sector or within in-house or agency marketing roles. Some graduates go on to start their own business, supported by the University’s business incubation centre, Sparkhouse.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.


Facilities

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career.

Students also make the most of the University's award-winning Great Central Warehouse Library, which provides access to more than 250,000 printed books and over 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.