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MSc Marketing with Luxury Brands

1 years 2 years Lincoln Business School Lincoln Campus [L] Validated

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Introduction

The MSc Marketing with Luxury Brands degree at Lincoln offers students an opportunity to specialise in luxury goods and brand management. This programme aims to develop a thorough knowledge of marketing theory and the planning, strategic-thinking and managerial skills necessary to secure a career in the luxury goods and experience sectors.

The programme is taught by a team of international academics. In addition, the course will benefit from guest speakers, who are professionals in well-known and innovative organisations.

Students can access to a set of exclusive career events that help to build a CV, deal with psychometric tests, and formulate effective applications.

How You Study

Students can undertake modules that cover the main areas of marketing including marketing communications, consumer behaviour and brand management before specialising in areas of particular interest.

The programme consists of seven core modules, an optional module and a dissertation. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.


Core modules:

  • Brand Management
  • Consumer Behaviour
  • Finance and Accounting
  • Marketing Communications
  • Marketing of Luxury
  • Research Methods and Design
  • The Fashion Industry


Optional modules:

  • Digital Marketing
  • Fashion Sourcing and Merchandising
  • Global Relationship Marketing
  • Group Consultancy Project
  • International Entrepreneurship


Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.


Contact hours and Independent Study

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

How You Are Assessed

A variety of assessment methods are utilised during this course, including essays, examinations, oral presentations and practicals. These assessments are designed to develop skills that will be useful for your career.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

Entry Requirements

An honours degree and quality of application.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for a postgraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit http://www.lincoln.ac.uk/isc

Key Contacts

Academic:
Nick Taylor
ntaylor@lincoln.ac.uk

Enquiries:
pgenquiries@lincoln.ac.uk
+44 (0)1522 886644

Master's Level

Brand Management (Core)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour (Core)

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Digital Marketing (Option)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Dissertation (Core)

The dissertation provides an opportunity for students with a range of experience and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project.

Fashion sourcing and merchandising (Option)

This module provides students with the opportunity to develop a critical understanding of fashion retail including fashion buying, merchandising, and management of the customer experience. The module focuses on retail formats and strategies in different business environments and examines elements of the customer experience including experimental and sensory information.

Finance and accounting (Core)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Global Relationship Marketing (Option)

Relationship marketing can be seen as the process of creating added value for organisations by managing their connections with internal and external stakeholders. This can include customers, employees, suppliers and distributors. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences.

Group Consultancy Project (Option)

This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.

International Entrepreneurship (Option)

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development and problem solving with expression, communication and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities. This module draws on the latest UK QAA Guidance on Enterprise & Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

Marketing Communications (Core)

Marketing Communications is the process of informing, persuading and reminding customers, intermediaries, employers and publics of a company’s product and or services. The module aims to define the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.

Marketing of Luxury (Core)

The notion of luxury and exclusivity has evolved over time. This module reviews the concept in its historical and current context. Students can travel to London as part of the module to experience and research luxury brands.

Research Methods and Design (Core)

This module aims to prepare students for undertaking the research for their dissertation and other assignments. It is designed to introduce students to the core principles of the research methods they are likely to encounter in their research, the basics of research design and the organisation of independent study.

The Fashion Industry (Core)

Fashion is a fast growing international industry employing millions of people worldwide. Through this module, students will have the opportunity to develop an understanding of the different elements of the fashion industry and their linkages: (1) the production of raw materials, (2) the design and manufacturing process, (3) retail and merchandising, and (4) advertising and promotion.

Special Features

  • The Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests
  • The School hosts a series of visiting speakers each year. As part of the School, you will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB)
  • You will also have the chance to build your skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.

Facilities

The Lincoln Business School is based in the David Chiddick building alongside Lincoln Law School. The building was completely refurbished in 2010 and provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

The building provides high quality spaces for teaching and group learning and is the perfect setting for successful Business School students to learn and develop.

Sage 50 and SPSS software is available within the Business School for student use.

Career and Personal Development

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Tuition Fees

   2017/18 Entry* 2018/19 Entry*
Home/EU £7,600 £7,600
Home/EU 
(including Alumni Scholarship** reduction)
£5,320 £5,700
International £13,000 £15,300
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£11,000 £13,300
     
Part-time Home/EU £42 per credit point £42 per credit point
Part-time International £72 per credit point £85 per credit point

* Academic year September- July
** Subject to eligibility

Loans

A new system of postgraduate loans for Master's courses has been introduced in the UK. Under the new scheme individuals will be able to borrow up to £10,000 for the purpose of completing an eligible postgraduate Master's qualification.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £38, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2280.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.