Course Information

BA (Hons)

3 Years School of Architecture & Design Lincoln Campus [L] Validated BBC (or equivalent qualifications) W219

#1 Interactive Design is one of the University’s Design courses ranked 1st in the UK for overall student satisfaction, according to the National Student Survey 2016.


The BA (Hons) Interactive Design degree at Lincoln is a broad-based design course providing opportunities to work on inspiring briefs to develop the innovative thinking, artistic creativity, flexibility and technical ability needed to succeed in the digital design industry.

It encourages students to experiment with technology and gain hands-on experience to question the conventions of digital design, but also gain confidence in communicating ideas in the form of interactive visual products and spaces to a wider audience.

Students have the opportunity to gain experience working with two-dimensional and three-dimensional design, digital media, responsive design, motion graphics, animation, sound, installation and typography across analogue and digital platforms.

How You Study

The first year of study on the degree offers a broad introduction to the technical, practical and theoretical skills of traditional and digital design.

In the second year, students can conduct their own research and develop their own creative style and professional approach to your practice.

Students can determine the direction of their work during the final year, with support and input from academic staff. The year concludes with a degree show, which usually takes the form of a showcase interactive digital installation.

Contact Hours and Independent Study

Contact hours may vary for each year of a degree. When engaging in a full-time degree students should, at the very least, expect to undertake a minimum of 37 hours of study each week during term time (including independent study) in addition to potentially undertaking assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Study

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

Interviews & Applicant Days

Applicants will be invited for an interview and have the opportunity to show their portfolio of work to a member of teaching staff.

Applicants should be able to rationalise the work in their portfolio, clearly express their ideas and opinions, and demonstrate your interest and involvement in technology, art and design.

What We Look For In Your Application

Work that shows an application of design and technology within a communication context is preferred.


Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our School of Architecture & Design Staff Pages.

Entry Requirements 2017-18

GCE Advanced Levels: BBC, including grade B from an A Level art or design studies related subject. Computer Studies will also be considered.

International Baccalaureate: 29 points overall, with 5 at Higher Level from an art, design or media studies related subject.

BTEC Extended Diploma in an art, design or media related subject (Computer Studies will also be considered): Distinction, Merit, Merit

Access to Higher Education Diploma in an art, design or media related subject: A minimum of 45 level 3 credits at merit or above will be required.

All applicants will also be required to have a minimum of five GCSEs at grade C or above, including English.

Applicants will need to complete a successful interview.

Mature students with extensive relevant work experience and a portfolio of work, will be selected on individual merit. All relevant work experience should be noted on the application form.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email

Level 1

Audio Visual

This module focuses on the development of basic image and sound relevant to the practice of Interactive Design. Students will be encouraged to experiment with a range of audio and visual production processes in order to gain a broad understanding of this area of interactivity via a wide range of methods and techniques. Students are encouraged to adopt an experimental and investigative approach to the use of this media. The use of image and sound as a means for generating subject matter for design projects is discussed and developed, and a range of image sound processes is introduced.

Critical Analysis 1

This module acts as an introduction to key figures and historical events that helped to shape the development of visual culture from the late 19th Century through to the early post-war period. Industrialisation and the rise of Modernism within Europe will form the central focus of study.

Students will have the opportunity to gain experience in developing the skills and methods needed to research and present written essays and verbal presentations. Effective research methodologies will be explored through lectures and seminars. In addition, this module also aims to address personal development planning as an ongoing element of reflection and study.

Digital Practice

This module is designed to arm students with a basic understanding of new media, technologies and the relevant applications involved in creating visually dynamic, graphic user-interfaces and the principles of animation. The knowledge and skills acquired are largely generic within the contexts of new media and time-based applications, such as good working practices and saving files optimised for the web.


Students have the opportunity to be equipped with the necessary practical skills to produce effective design and typographic work via digital technology. Students may undertake a range of design tasks and produce creative practical work, which may include image, sound and text and will serve to build their familiarity and confidence in this medium.

Level 2

Advanced Digital Practice

The module combines a range of media products including, still imagery, sound, animation, type and moving images (film), for display via PC, television or cinema screen, rather than via print. Students can expand on the range of exciting possibilities, for communication for the screen and are encouraged to explore the visual / aesthetic, effects and navigation particular to the individuals creative direction.

Students are invited to pay particular attention to sound, movement, research, efficient code and creative thinking. Interaction will be treated as an integral element of all interactive and screen based products, and will be researched and worked upon in the same way as visual material.

Critical Analysis 2

Students can explore the contemporary cultural landscape against the backdrop of the post-industrial age, the development of digital technologies, globalisation, brands, subcultures, the cult of celebrity, and the influence of the mass media. The objective of the module is to provide a student-centred framework to support the demonstration of understanding regarding key theoretical issues that surround the production of their own practical work.

Interactive Design 1

Interactive Design 1 specifically concerns the exploration of human-user interaction. This is encouraged through the analysis and development of various graphical user interfaces, which actively seek to encourage user participation and intuitive navigation.

Interactive Design 2

Students have the opportunity to gain experience of solving real life client-related communication problems (where appropriate), meeting client expectations, and presenting creative and original solutions and findings. This will be through interactive design projects that reference ethical and social issues, reflect students' social responsibility and communicates effectively with a defined audience.

Level 3

Interactive Design 3

Projects will promote human interaction and encourage students to research new technologies through installations, physical environments and graphic user interfaces.

The module requires that students identify specific problems and encourages active participation in a variety of interactive briefs which are more than just theoretical but realised, as well as engaging in a number of national and international competitions and awards. As part of the necessary preparation for progression to a professional career, students are encouraged to develop their CV’s, create personal promotional material and refine their individual portfolio.

Interactive Design 4

Some students may choose to follow an explicitly personal agenda, whilst others opt for a more commercial emphasis. Students may research, develop and present a substantial body of practical work for public exhibition. Students are actively encouraged to challenge accepted conventions in the pursuit of creative solutions to communication issues, particularly when, as with cutting edge technology, the medium is in a state of permanent evolution.

Interactive Design Independent Study: Final Dissertation

The module aims to provide a framework for students to work independently, gathering and processing information from a variety of sources and distilling the findings into a substantial project. The selection of a suitable topic is negotiated to ensure relevance to the individual’s academic and/or subject specific interests.

The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Special Features

Industry Links

This course has close links with a number of professional bodies, including the Young Creative Network and the RSA. The course hosts an impressive visiting lecturer and workshop programme with internationally acclaimed practitioners. Recent visitors have included Hellicar and Lewis, Karsten Schmidt, Yuri Suzuki, Memo Akten, Seb Lee-Delisle and Brendan Dawes.


Students on this course will receive a licence for Adobe Creative Cloud free of charge.


Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.


At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

View our campus pages [] to learn more about our teaching and learning facilities.

Career Opportunities

This course aims to equip graduates with a diverse portfolio of digital and traditional design skills. Recent graduates have gone on to work at some of the top creative agencies in the world, including digital design agencies Kerve, HeyHuman, Wieden+Kennedy, Bunch, Poke, 12foot6, Ogilvy Action and Lean Mean Fighting Machine, as well as BSkyB, Mother Design in New York and Erik Spiekermann’s studio in Berlin.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. []

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Other Costs

Study abroad opportunities within the EU

Students on this course will have the opportunity to study at a partner institution within Europe as part of this course. Additional information, including costs relating to this opportunity, which is optional, can be found here

Study abroad outside of Europe

Exchange students applying to study outside of Europe do not pay tuition fees at their host university.

Participants will usually be responsible for all other costs themselves, including travel, accommodation, visas, insurance, vaccinations and administrative fees at the host institution.

Students going on exchange keep their entitlement to UK sources of funding such as student loans and should apply to their awarding body in the normal way, indicating that they will be studying abroad.

If your time away is a mandatory part of your degree programme, you may be entitled to extra funding. You should ask your funding body about this.

You may also be able to apply to your Local Education Authority or the Student Awards Agency for Scotland for further funding to assist with travel expenses.

Degree shows

The School aims to subsidise third year degree show work. However, students should expect to spend approximately £50 to £100 to fund material costs. These costs may vary depending on the work that the student chooses to undertake.

Related Courses

The BA (Hons) Animation degree aims to introduce students to the innovative world of moving image, digital visualisation and contemporary narrative. The aim of this course is to develop creative animators and artists with the flexibility to practise their craft in a variety of media.
For aspiring photographers and moving image makers, Lincoln's BA (Hons) Photography degree offers an artistic learning environment that values creative expression. Students have the opportunity to learn from academics who are experienced practitioners with active links to industry.
The BA (Hons) Graphic Design degree encourages students to become skilled visual communicators and provides the opportunity to work on project briefs that require practical skills and creative insight to find innovative solutions using a variety of media.
Taught by experienced, research and industry-active academics, the BA (Hons) Media Production at Lincoln is designed to support students’ growth as creative media professionals and provides the opportunity to develop a range of specialist skills.
With established links to the Association of Illustrators, the BA (Hons) Illustration degree aims to enable students to develop their own unique visual signature style and encourages them to prepare for the competitive world of professional illustration.
The BA (Hons) Fine Art degree focuses on the artist as a socially responsive, publicly-aware practitioner operating within physical, intellectual and digital networks and referencing local, national and global artistic platforms.

Tuition Fees

Full-time £9,250 per level £14,500 per level
Part-time £77.09 per credit point  
Placement (optional) Exempt Exempt

The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

In 2017/18, subject to final confirmation from government, there will be an inflationary adjustment to fees to £9,250 for new and returning UK/EU students. In 2018/19 there may be an increase in fees in line with inflation.

We will update this information when fees for 2017/18 are finalised.

Please note that not all courses are available as a part-time option.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [] []


BA (Hons) Interactive Design Student Work

  • Designers must become creators, not replicators, and I have got the feeling that the course succeeds at achieving this. It was an intense period full of academic challenges that have had a true impact on me.  The course gathers students with different sensibilities, skills, backgrounds and even nationalities, and this is simply great. I would strongly recommend any young individual with the passion of becoming a creator of the future to live the course experience. It is completely worth it, I have great memories of Lincoln. Ferran Altarriba - Currently working as Associate Researcher at Carnegie Mellon University (Pittsburgh, PA, USA). was part of a top-up exchange from Girona (Spain). 

    Visiting Lecturers

    PostSpectacular Hellicar&Lewis Yuri Suzuki Brendan Dawes
    Learn more about the School of Architecture and Design, our courses and what we do.

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    The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions. []