Course Information
3-4 Years Lincoln Business School Lincoln Campus [L] Validated BCC (or equivalent qualifications) N832

#1International Tourism Management is one of the University’s Tourism, Transport and Travel courses ranked 1st in the UK. In addition, 100% of Lincoln International Tourism Management students said they were satisfied with this course overall, according to the National Student Survey 2016.

Top10 The University of Lincoln’s Events and Tourism courses are ranked in the top 10 in the UK according to The Complete University Guide 2016.


The BA (Hons) International Tourism Management degree at Lincoln is designed to provide an insight into the contemporary global tourism industry, including its impacts, interdependencies and importance to the economy. Tourism is one of the world’s fastest growing industries. It is worth billions to the global economy and can offer exciting career prospects.

This course provides the opportunity to investigate the issues and techniques relevant to the planning and management of international tourism. It is designed to enable students to build a knowledge base through tourism-specific and business-related modules, while optional modules allow students to shape their learning to their own interests and career aspirations. There is an emphasis on developing the critical-thinking and organisational skills needed to run large-scale tourism operations.

Is This Course Right For Me?

This course is designed for students who are interested in the wider cultural, economic and environmental impacts of tourism.

How You Study

During the first and second years, students have the opportunity to study the tourism experience and the principles of organising people, space and transport, as well as how to manage human resources, protect the environment and understand relevant legal issues and legislation. During the final year students can choose from a wide range of optional modules such as crisis and disaster management or consumer culture, and are expected to complete a dissertation or a collaborative consultancy project.

There is also an opportunity to study abroad for a year at a partner university. Students are responsible for their accommodation, travel and general living expenses. More information regarding this can be found in the Features tab.

Studying a Modern Language

This course includes the option to study a French, German, Spanish or Mandarin Chinese module at no extra cost. Graduates with language skills are well placed for jobs in this global industry.

Contact Hours and Independent Study

Contact hours may vary for each year of a degree. When engaging in a full-time degree students should, at the very least, expect to undertake a minimum of 37 hours of study each week during term time (including independent study) in addition to potentially undertaking assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.

How You Are Assessed

The different assessment methods used are designed to ensure that a student has a variety of opportunities to demonstrate their abilities.

Assignments can allow students to manage their own time, develop their research and analytical skills, and provide an opportunity to explore subjects in greater depth. They take a range of forms including essays, reports, and oral presentations prepared individually and in groups.

Some modules are assessed by way of requiring students to engage in simulated negotiation and mediation exercises. Other modules may require students to engage in an on-line conference along with students who are also studying international tourism at other universities. Students who take our law elective are expected to represent and argue a case in favour of their clients.

Students electing to take the optional Event Management module in the second year are expected to be involved in putting on an assessed event.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.


Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2017-18

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: A minimum of 45 level 3 credits at merit or above will be required.

Applicants will also be required to have at least five GCSEs at grade C or above (or the equivalent), including English and Maths.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email

Level 1

Introduction to Advertising (Option)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Option)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Principles of Tourism Management

This module is designed to serve as an introduction to Tourism. Students have the opportunity to be introduced to the nature of contemporary tourism, how it is conceived and how it has developed into a global industry. The focus is on the demand for tourism and the supply of the tourism product, examining the inter-relationships between the public, private and voluntary sectors in domestic and international tourism.

The module also aims to introduce the multi-faceted nature of tourism, both as an industry and as a maturing subject area. Emphasis will be placed upon the importance of using current contemporary sources in order to be able to comprehend the industry and the subject and to keep abreast of developments. The module aims to examine the key role of tourism as an agent of development and regeneration in locations from around the world. Students have the chance to develop an understanding of the structure and organisation of tourism related industries in the UK and elsewhere.

Space, Mobilities and the Experience Economy

With mobility, globalisation and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them.

In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.

Level 2

Cultural and Heritage Attractions Management

This module aims to begin with a critical appraisal of contemporary theories and processes of cultural change and their effects on attitudes to leisure and tourism. It then provides students with the opportunity to examine the ways in which culture and heritage have been interpreted in the context of tourism, paying particular attention to the concepts of commodification, authenticity and interpretation.

Students have the chance to apply these to a variety of types of cultural and heritage attraction with the aim of gaining insight into how the visitor experience is managed. The module has a strongly international and multicultural perspective, drawing on a range of case studies from different cultural and country settings.

Managing the Environment for Tourism and Events (Option)

This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.

This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Research Methods for Tourism and Sport (Option)

This module aims to provide students with a range of research skills, both quantitative and qualitative. In so doing it sets out to prepare students for their final year dissertation by giving them the skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Study Period Abroad (Option)

The exchange programme is an optional element for the award of the BA (Hons) International Business Management. The study placement takes place in Semester B of Level Two. During the semester abroad, students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of business in their respective countries and to 'socialise' in another culture.

Students who choose the option to study abroad are responsible for their accommodation, travel and general living expenses.

Tour Operations Management

This module aims to introduce the structure and operating environment of the commercial tourism sector. This includes business, incentive and leisure travel, distribution, destination management, and connections with the transport and hospitality sectors. The main emphasis is on the application of business techniques/constraints in the management of tour operations.

As such, students have the opportunity to develop an understanding of commercial operations enabling them to examine relationships between different component sectors of the industry, transport, accommodation and services, in both generating and receiving areas.

Emphasis is also placed on providing the chance to develop an understanding of distribution systems in commercial travel and tourism operations so as to illustrate links between key providers, intermediaries and consumers. Students are also expected to draw on the regulatory frameworks in which the international travel and tourism business operates and to develop an understanding of provider and consumer environmental awareness.

Understanding the Visitor Experience (Option)

This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc.

For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Level 3

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture and Tourism (Option)

This module provides students with the opportunity to examine the role of cultural change in shaping patterns of contemporary tourism. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism can be understood and explained.

Crisis and Disaster Management (Option)

This module provides students with the opportunity to explore the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it provides students with the chance to develop a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners aims to enhance the students' practical knowledge of the processes and procedures associated with crisis management.

Students who take this optional module can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.

Destination Management

The focus of this module is on concepts, approaches and structures relating to tourism destination management. It begins by examining those concepts required to appreciate the nature of contemporary tourism development, both public and private. Strong and explicit links are made between these ‘big’ concepts and the practice of policy-making and planning generally in the first instance and then specifically in tourism destinations, especially at the resort and regional levels. The module adopts an international perspective, using examples of tourism destinations from a range of countries in the developed and developing worlds.

Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Social and Political Perspectives on Tourism

This module is designed to examine how political and social factors shape tourist attitudes and behaviour. The module provides students with the chance to examine the process by which, from a young age, we become tourists. Students will be encouraged to draw on family stories to construct an understanding of how tourism socialisation occurs.

The module also aims to examine how access to tourism is shaped by globalisation, the ‘knowledge economy’ and global uncertainty, as well as the myriad social and political relationships that are a part of every person’s lived experience. It is expected that by the end of the module students will have had the opportunity to develop a deeper critical appreciation of how issues such as inequalities in race, class, gender and access to technology, shape holiday-taking patterns.

The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Special Features

Study Abroad

A number of our degrees include the opportunity to complete a study period abroad. Students on this course have the chance to spend around four months learning at an overseas university as part of our exchange programme.

The study placement takes place in the second semester of the second year. Students share classes with local students, allowing the opportunity to examine the nature of their chosen subject area in the host country, as well as the chance to socialise in another culture. Opportunities for study abroad are currently available in Mexico, China, India, Malaysia, USA, France, Spain, Germany, Switzerland, Malta, Sweden and Finland.

Please note that there may be additional tuition fees associated with the Study Abroad scheme, based on where you choose to take your study placement. Students will also need to pay for all travel, accommodation and general living expenses while abroad.

Optional Study Trips

Students may have the opportunity to take part in optional study visits throughout the course to events such as exhibitions. Students can expect to pay between £20 and £40 should they wish to take part.

Students who select to take the optional third year module 'Crisis and Disaster Management' can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.


Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Some of our previous students have been offered a job with their placement employer before they graduate. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.


The Lincoln International Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

Sage 50 and SPSS software is available within the Business School for students to use.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

View our campus pages [] to learn more about our teaching and learning facilities.

Career Opportunities

Graduates are supported in developing the skills and knowledge needed to fulfil roles in management, finance, marketing and public relations. Recent graduates have been employed in culture and heritage management, local tourism development and by airlines, independent tour operators and in space tourism. Some students have gone on to study further at postgraduate level.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. []

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

The BSc (Hons) Events Management degree at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem-solving abilities while building a critical understanding of the theory behind successful events.
Lincoln’s BA (Hons) International Business Management course aims to provide students with the opportunity to develop a solid grounding in business process and mechanics, the skills to operate in a global environment and an in-depth understanding of the international marketplace.

Tuition Fees

2017/18 Entry UK/EUInternational
Full-time £9,250 per level
£12,800 per level
Part-time £77.09 per credit point  
Placement (optional) Exempt Exempt

The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

In 2017/18, subject to final confirmation from government, there will be an inflationary adjustment to fees to £9,250 for new and returning UK/EU students. In 2018/19 there may be an increase in fees in line with inflation.

We will update this information when fees for 2017/18 are finalised.

Please note that not all courses are available as a part-time option.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [] []

Case Studies

Case Studies

First-class Travel for Mirella

Tourism has proved to be more than just a summer holiday for one University of Lincoln graduate.

Mirella Clark (24) has gained a first in European Tourism and has taken up the position of Tourism Development Officer at West Lindsey District Council.

Mirella, of Yarborough Road, Lincoln, gave up her position in administration at Lincoln County Hospital to follow her desire to learn a foreign language and travel.

“The course covered such a lot,” said Mirella. “As well as learning Spanish, I studied the politics, geography, development and economics of the countries.

“During the second year I spent five months working in Spain which was a great experience.”

Without A-levels Mirella was unsure if she would be accepted on the course.

“Applying for university was a last-minute decision,” explained Mirella. “I didn’t have A-levels but I had gained my NVQ level 2 in Business Administration at college and then gained my level 3 working at the hospital.

“Going to university really was the best decision I ever made. It was a great experience and I’d recommend it to others.

“I think that being a more mature student, not going straight from college, made me take the opportunity more seriously and I didn’t waste it.”

“Getting a first? Well, words can’t describe it really. When I opened the envelope I cried and so did my mother,” said Mirella.

“I was really shocked. Of course I hoped I would get a first because I put a lot of work in to it but, well, it really was a shock.”

Having a Whale of a Time!

A Tourism student from the University of Lincoln is splashing out for a trip to the exotic climes of central Indonesia.

Hoga Island, in the Wakatobi marine national park, will be the destination for Amy Burden as she heads off to volunteer her services to the Operation Wallacea scientific expedition.

Operation Wallacea, based in Woodhall Spa, has been running wildlife research and community development projects, both land and sea-based, in southeast Sulawesi for the last six years.

Amy (21), of Station Road, Surfleet is hoping to participate in one of the eight marine science project areas currently running.

“At present the locals use cyanide bombs for fishing which destroys the coral reef,” said Amy, “so the first two weeks will be spent learning how to scuba dive, after which I will learn about the coral reef, how to protect it and fishing alternatives for the locals to use.

“During the second month I will be studying dolphin and whale behaviour, tagging them and monitoring their numbers.”

The eight-week trip was funded by donations and fundraising events, including a 48-hour sponsored silence and famine which raised £500.

“I am really grateful to everyone who has given donations,” said Amy. “It will be a fantastic experience and an ideal opportunity for me to gain the diving certificates which I require for my intended career.”

The majority of project work is carried out by university students working under the guidance of various experts. Anyone wishing to volunteer should contact Operation Wallacea.

Graduate Lands Dream Job at Cathedral

A graduate from the University of Lincoln has gained her dream job at Lincoln Cathedral.

Andrea Goddard (21) from Spalding studied Tourism at the university’s Brayford Pool campus and has since been appointed tourism development assistant at the Cathedral Chapter Office.

Her academic studies sparked an interest in the development and promotion of tourism, particularly of historic buildings and heritage sites such as cathedrals.

It was Andrea’s link with the university that finally gave her the chance she was looking for after she was contacted by Helen Wilson, visitor officer and project manager at the cathedral, who advertised the position through the university.

“I received a letter from the university making me aware of the position at the cathedral and was really pleased they had got in touch,” said Andrea.

“Since starting the job I’ve been involved in widely covered stories incorporating the cathedral including the recent ‘lost tennis ball’ story. I will also be helping with big events in the future such as the Flower Festival at the end of July,” she said.

The Chief Executive of Lincoln Cathedral, Roy Bentham, is very pleased with Andrea’s progress in her new role. “We are delighted to have Andrea working with us and are very pleased with the speed at which she has settled in. She is very confident and arrived with very relevant knowledge of the job role, based upon her studies at the university,” he said.

“Roles at the cathedral demand a large degree of professionalism and Andrea is a great example of the quality of graduates who complete studies at the university.

“We have not advertised positions at the university before but we have tremendous respect for it and share a very good partnership. I am sure that we will use the university to advertise other available positions in the future.”

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions. []