BSc (Hons) Events Management

BSc (Hons) Events Management

97% of BSc (Hons) Events Management students at Lincoln stated they are satisfied overall with their course according to the National Student Survey 2018.

The Course

The BSc (Hons) Events Management degree at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem-solving abilities while building a critical understanding of the theory behind successful events.

Events Management at Lincoln is a cross-disciplinary subject which gives students the opportunity to develop an understanding of events in a physical, social and cultural context. The course provides students with opportunities to undertake live projects and work placements to gain practical event experience.

The Course

The BSc (Hons) Events Management degree at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem-solving abilities while building a critical understanding of the theory behind successful events.

Events Management at Lincoln is a cross-disciplinary subject which gives students the opportunity to develop an understanding of events in a physical, social and cultural context. The course provides students with opportunities to undertake live projects and work placements to gain practical event experience.

This course is designed for those interested in understanding the economic and social imperatives of events and the theory and practice of events management.
In the first year, the course introduces the broad subject areas that feed into the organisation and management of events, including financial communications, advertising, the experience economy and marketing.

The second year focuses more closely on specific events practices, and students can organise and host an assessed event. Students have the opportunity to focus more closely on events themselves, and modules can include Research Methods for Tourism and Events, Managing the Environment for Tourism and Events, and Understanding the Visitor Experience.

At this stage, students have the opportunity to study abroad for two terms at a partner institution. Students who choose to study abroad must pay any travel, accommodation and general living costs. In the final year, students may write a dissertation or take part in a live consultancy project. Costs relating to studying abroad are highlighted in the Features tab.

Students may also be able to take part in optional study visits throughout the course to events such as exhibitions. Students who select to take the optional third-year module Crisis and Disaster Management can choose to travel to Sri Lanka as part of a study visit.

Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Business English, Spanish or Mandarin Chinese.

In the first year of the degree, students will have the opportunity to study visual language, problem-solving and communication techniques, while placing advertising in its socio-historical context. Students can progress to answering advertising briefs, which require a sound grasp of commercial communications and the ability to identify and reach defined audiences. In the final year, students have the chance to refine their portfolio of work, which is a showcase of professional standard advertising campaigns across different communication channels.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Event Management: Concepts and Practices (Core)
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Event Management: Concepts and Practices (Core)

Students will be introduced to the history and context regarding event management before moving on to study some specific and contemporary elements of event management. Key focus topics within this module have been chosen as a direct relation to analysing, organising and managing successful events in relation to changing political and social contexts.

Introduction to Advertising (Option)
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Introduction to Advertising (Option)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
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Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy (Core)
Find out more

Investigating the Experience Economy (Core)

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Option)
Find out more

Organisational Behaviour (Option)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
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Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Space, Mobilities and the Experience Economy (Core)
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Space, Mobilities and the Experience Economy (Core)

With mobility, globalisation and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them.

In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.

Budgeting for Business (Option)
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Budgeting for Business (Option)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Option)
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Buyer Behaviour (Option)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Client Based Project (Option)
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Client Based Project (Option)

The basis of this module is that students work in groups to undertake a ‘live’ project, with a particular critical focus, for a tourism/events/sports local employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as a consultancy project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations. This process will enable students to gain insights into the internal and external environments in which organisations operate, and put into practice some of the frameworks acquired in the degree programme to date as a response to a client brief.

Corporate Reputation and Public Relations (Option)
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Corporate Reputation and Public Relations (Option)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Cross Cultural Management (Option)
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Cross Cultural Management (Option)

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures

Event Management (Option)
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Event Management (Option)

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Finance for Business (Option)
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Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Human Resource Management For Tourism and Events (Core)
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Human Resource Management For Tourism and Events (Core)

This module will examine the human side of management, and how this impacts on tourism and events related organisations: their staff, customers and other stakeholders. People are the primary focus for this module.

Law for Tourism, Events and Sports Managers (Option)
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Law for Tourism, Events and Sports Managers (Option)

This module introduces students to the structure and legal frameworks within which the providers of tourism, events and sports services are permitted to operate. Management from the tourism, events and sports sector involve live interaction with a range of ‘stakeholders’: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.

Managing the Environment for Tourism and Events (Option)
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Managing the Environment for Tourism and Events (Option)

This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.

This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Media Planning for Advertising (Option)
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Media Planning for Advertising (Option)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Operations Management (Option)
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Operations Management (Option)

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

Principles of Project Management (Option)
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Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Professional Practice (Option)
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Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Project Management for Events (Core)
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Project Management for Events (Core)

Understanding project management processes and the acquisition of project management skills is essential for events managers. All events can be considered as time limited (if often recurring) projects which have to be managed to a successful conclusion, which relies on complex and important decisions being made through phases of planning, monitoring and controlling. The module focuses on the issues of planning, organisational, procedural, systematic and financial management in order to create a project management structure for a modern event context.

Relational Strategies and Digital Media (Option)
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Relational Strategies and Digital Media (Option)

The central theme of this module revolves around understanding the various concepts, theories and models associated with relationship marketing and applying these to organisations, customers and stakeholders. The module will provide students with the chance to practice and conceptualise the role of digital media in terms of how it contributes to the maintenance and development of marketing relationships.

Research Methods for Tourism, Events and Sport (Option)
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Research Methods for Tourism, Events and Sport (Option)

This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Short Term Study Abroad (Option)
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Short Term Study Abroad (Option)

This exchange programme is an optional requirement for the award of the BA (Hons) International Business Management, BA (Hons) International Tourism Management and BSc (Hons) Events Management. The study placement takes place in terms 2 and 3 of the second year. During the period abroad students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of the business management, tourism and events businesses in their respective countries and to 'socialise' in another culture. Please note that students who choose to study abroad are required to pay any travel, accommodation and general living expenses.

Sponsorship and Corporate Hospitality (Option)
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Sponsorship and Corporate Hospitality (Option)

This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.

Understanding the Visitor Experience (Option)
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Understanding the Visitor Experience (Option)

This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc.

For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Consultancy Project (Business) (Option)
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Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture (Option)
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Consumer Culture (Option)

This module offers students the opportunity to examine the role of cultural change in shaping patterns of contemporary consumption. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism and events consumption can be understood and explained.

Crisis Management (Option)
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Crisis Management (Option)

This module addresses the implications of interruption to business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective. The module examines the positioning of crisis management within an organisation’s overall strategic plan by reference to examples of good practice from organisations at home and abroad.

Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.

Digital Economy and Digital Cultures (Option)
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Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Dissertation in Tourism and Sport Business Management (Option)
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Dissertation in Tourism and Sport Business Management (Option)

This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)
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Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)

The module provides students with an understanding of the theory and practice of strategy and enterprise in a range of settings and contexts aligned with events, tourism and sport management. The module will encourage students to think conceptually and critically about the process of strategy formulation and implementation and to consider how the decision making process influences the direction of both start-up and established organisations.

Focused on the discrete market sectors of events, tourism and sport, strategic analysis and enterprise go hand in hand in seeking to attain competitive advantage. Providing a range of frameworks, tools and techniques to critically evaluate success and influence decision making within the distinctive contexts of events, tourism and sport management.

Events and Sustainability (Core)
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Events and Sustainability (Core)

Sustainability and responsible management are key concepts for businesses and events organisers. Events managers have usually focused on the experiential aspects of events, and whilst they should be engaging and ‘fun’, increasingly we need to consider the wider impacts events have on the environment.

This module provides students with an opportunity to explore the nature of sustainable and responsible management, with the aim of helping to develop a critical understanding of the key issues and ideas underpinning this important shift in event management practice.

International case studies of different kinds events can be analysed to identify best practice and understand how events can sometimes fall short of expectations.

Planning and Evaluating Event Legacy (Core)
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Planning and Evaluating Event Legacy (Core)

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts.

This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Study Visits

Students may also be able to take part in optional study visits throughout the course to events such as exhibitions and can expect to pay between £20 and £40 for each visit. Students who select to take the optional third-year module Crisis and Disaster Management can choose to travel to Sri Lanka as part of a study visit. The cost of this trip is approximately £900 and students can pay in instalments. Not all food is included and attendance is not assessed.

Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Business English, Spanish or Mandarin Chinese.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2018/19 UK/EUInternational
Full-time £9,250 per level £13,800 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: A minimum of 45 level 3 credits to include 30 at merit or above will be required.

In addition, applicants must have a minimum of three GCSEs (or the equivalent) at grade C or above, including English and Maths.

We encourage applications from mature students and we will give special individual consideration to those that are in this category and do not have the standard entry requirements.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

This course is designed for those interested in understanding the economic and social imperatives of events and the theory and practice of events management.
In the first year, the course introduces the broad subject areas that feed into the organisation and management of events, including financial communications, advertising, the experience economy and marketing.

The second year focuses more closely on specific events practices, and students can organise and host an assessed event. Students have the opportunity to focus more closely on events themselves, and modules can include Research Methods for Tourism and Events, Managing the Environment for Tourism and Events, and Understanding the Visitor Experience.

At this stage, students have the opportunity to study abroad for two terms at a partner institution. Students who choose to study abroad must pay any travel, accommodation and general living costs. In the final year, students may write a dissertation or take part in a live consultancy project. Costs relating to studying abroad are highlighted in the Features tab.

Students may also be able to take part in optional study visits throughout the course to events such as exhibitions. Students who select to take the optional third-year module Crisis and Disaster Management can choose to travel to Sri Lanka as part of a study visit.

Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Business English, Spanish or Mandarin Chinese.

In the first year of the degree, students will have the opportunity to study visual language, problem-solving and communication techniques, while placing advertising in its socio-historical context. Students can progress to answering advertising briefs, which require a sound grasp of commercial communications and the ability to identify and reach defined audiences. In the final year, students have the chance to refine their portfolio of work, which is a showcase of professional standard advertising campaigns across different communication channels.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Event Management: Concepts and Practices (Core)
Find out more

Event Management: Concepts and Practices (Core)

Students will be introduced to the history and context regarding event management before moving on to study some specific and contemporary elements of event management. Key focus topics within this module have been chosen as a direct relation to analysing, organising and managing successful events in relation to changing political and social contexts.

Introduction to Advertising (Option)
Find out more

Introduction to Advertising (Option)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
Find out more

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy (Core)
Find out more

Investigating the Experience Economy (Core)

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Option)
Find out more

Organisational Behaviour (Option)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
Find out more

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Space, Mobilities and the Experience Economy (Core)
Find out more

Space, Mobilities and the Experience Economy (Core)

With mobility, globalisation and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them.

In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.

Budgeting for Business (Option)
Find out more

Budgeting for Business (Option)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Option)
Find out more

Buyer Behaviour (Option)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Client Based Project (Option)
Find out more

Client Based Project (Option)

The basis of this module is that students work in groups to undertake a ‘live’ project, with a particular critical focus, for a tourism/events/sports local employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as a consultancy project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations. This process will enable students to gain insights into the internal and external environments in which organisations operate, and put into practice some of the frameworks acquired in the degree programme to date as a response to a client brief.

Corporate Reputation and Public Relations (Option)
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Corporate Reputation and Public Relations (Option)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Cross Cultural Management (Option)
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Cross Cultural Management (Option)

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures

Event Management (Option)
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Event Management (Option)

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Finance for Business (Option)
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Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Human Resource Management For Tourism and Events (Core)
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Human Resource Management For Tourism and Events (Core)

This module will examine the human side of management, and how this impacts on tourism and events related organisations: their staff, customers and other stakeholders. People are the primary focus for this module.

Law for Tourism, Events and Sports Managers (Option)
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Law for Tourism, Events and Sports Managers (Option)

This module introduces students to the structure and legal frameworks within which the providers of tourism, events and sports services are permitted to operate. Management from the tourism, events and sports sector involve live interaction with a range of ‘stakeholders’: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.

Managing the Environment for Tourism and Events (Option)
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Managing the Environment for Tourism and Events (Option)

This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.

This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Media Planning for Advertising (Option)
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Media Planning for Advertising (Option)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Operations Management (Option)
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Operations Management (Option)

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

Principles of Project Management (Option)
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Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Professional Practice (Option)
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Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Project Management for Events (Core)
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Project Management for Events (Core)

Understanding project management processes and the acquisition of project management skills is essential for events managers. All events can be considered as time limited (if often recurring) projects which have to be managed to a successful conclusion, which relies on complex and important decisions being made through phases of planning, monitoring and controlling. The module focuses on the issues of planning, organisational, procedural, systematic and financial management in order to create a project management structure for a modern event context.

Relational Strategies and Digital Media (Option)
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Relational Strategies and Digital Media (Option)

The central theme of this module revolves around understanding the various concepts, theories and models associated with relationship marketing and applying these to organisations, customers and stakeholders. The module will provide students with the chance to practice and conceptualise the role of digital media in terms of how it contributes to the maintenance and development of marketing relationships.

Research Methods for Tourism, Events and Sport (Option)
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Research Methods for Tourism, Events and Sport (Option)

This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Short Term Study Abroad (Option)
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Short Term Study Abroad (Option)

This exchange programme is an optional requirement for the award of the BA (Hons) International Business Management, BA (Hons) International Tourism Management and BSc (Hons) Events Management. The study placement takes place in terms 2 and 3 of the second year. During the period abroad students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of the business management, tourism and events businesses in their respective countries and to 'socialise' in another culture. Please note that students who choose to study abroad are required to pay any travel, accommodation and general living expenses.

Sponsorship and Corporate Hospitality (Option)
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Sponsorship and Corporate Hospitality (Option)

This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.

Understanding the Visitor Experience (Option)
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Understanding the Visitor Experience (Option)

This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc.

For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Consultancy Project (Business) (Option)
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Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture (Option)
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Consumer Culture (Option)

This module offers students the opportunity to examine the role of cultural change in shaping patterns of contemporary consumption. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism and events consumption can be understood and explained.

Crisis Management (Option)
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Crisis Management (Option)

This module addresses the implications of interruption to business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective. The module examines the positioning of crisis management within an organisation’s overall strategic plan by reference to examples of good practice from organisations at home and abroad.

Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.

Digital Economy and Digital Cultures (Option)
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Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Dissertation in Tourism and Sport Business Management (Option)
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Dissertation in Tourism and Sport Business Management (Option)

This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)
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Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)

The module provides students with an understanding of the theory and practice of strategy and enterprise in a range of settings and contexts aligned with events, tourism and sport management. The module will encourage students to think conceptually and critically about the process of strategy formulation and implementation and to consider how the decision making process influences the direction of both start-up and established organisations.

Focused on the discrete market sectors of events, tourism and sport, strategic analysis and enterprise go hand in hand in seeking to attain competitive advantage. Providing a range of frameworks, tools and techniques to critically evaluate success and influence decision making within the distinctive contexts of events, tourism and sport management.

Events and Sustainability (Core)
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Events and Sustainability (Core)

Sustainability and responsible management are key concepts for businesses and events organisers. Events managers have usually focused on the experiential aspects of events, and whilst they should be engaging and ‘fun’, increasingly we need to consider the wider impacts events have on the environment.

This module provides students with an opportunity to explore the nature of sustainable and responsible management, with the aim of helping to develop a critical understanding of the key issues and ideas underpinning this important shift in event management practice.

International case studies of different kinds events can be analysed to identify best practice and understand how events can sometimes fall short of expectations.

Planning and Evaluating Event Legacy (Core)
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Planning and Evaluating Event Legacy (Core)

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts.

This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Study Visits

Students may also be able to take part in optional study visits throughout the course to events such as exhibitions and can expect to pay between £20 and £40 for each visit. Students who select to take the optional third-year module Crisis and Disaster Management can choose to travel to Sri Lanka as part of a study visit. The cost of this trip is approximately £900 and students can pay in instalments. Not all food is included and attendance is not assessed.

Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Business English, Spanish or Mandarin Chinese.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2018/19 UK/EUInternational
Full-time £9,250 per level £13,800 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.


Degree preparation courses for international students:

For international students who do not meet criteria for direct entry to this degree we offer the International Year One in Business and Management. Depending on your English language level you will study three or four terms then progress directly to the second year of this degree, providing you meet the required progression requirements. For details of programmes offered by the University’s International Study Centre, please see visit www.lincoln.ac.uk/isc


If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may also be supported in their learning by other students.


Your Future Career

Events Management at Lincoln aims to develop graduates with a strong portfolio and workplace experience that will enable them to undertake a range of roles in the events industry and adapt to the changing needs of the sector. Lincoln graduates have gone on to work in roles in events management, wedding planning, marketing, public relations and corporate hospitality.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.

Events Management at Lincoln aims to develop graduates with a strong portfolio and workplace experience that will enable them to undertake a range of roles in the events industry and adapt to the changing needs of the sector. Lincoln graduates have gone on to work in roles in events management, wedding planning, marketing, public relations and corporate hospitality.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.


Facilities

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career.

Students also make the most of the University's award-winning Great Central Warehouse Library, which provides access to more than 250,000 printed books and over 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.