MSc Fashion Management

The Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.

The Course

The MSc in Fashion Management aims to produce graduates who are able to analyse consumer and other trends in society to develop effective purchasing, retail, and promotional strategies.

The programme is suitable for candidates who seek to pursue a management career in the fashion industry. Examples of potential roles include store manager, brand representative, fashion buyer, trend forecasting, and marketing executive.

Applications are welcome from a broad range of degree disciplines, including design, business, arts, and social sciences.

Highlights

  • The programme is taught by a team of international academics. In addition, the course benefits from guest speakers, who are professionals in fashion and other business areas.

The programme brings together three disciplinary areas of management, marketing and fashion with the aim of equipping students for careers in fashion management. The Fashion Management MSc combines generic business and management modules with specialist modules in the fashion industry including fashion sourcing and merchandising.

The business and management modules provide students with an opportunity to develop their understanding of how to work in teams and how to obtain, interpret, and use financial information for managing budgets. The marketing modules in consumer behaviour, branding and digital marketing aim to equip students with the knowledge and skills to build brands and run promotional campaigns.

Students also undertake modules that map out the different sectors of the fashion industry with a focus on sourcing and merchandising.

The taught element of the programme consists of seven compulsory modules and one optional module.

The compulsory modules are:

  • Brand Management
  • Consumer Behaviour
  • Event Design and Implementation
  • Fashion Sourcing and Merchandising
  • Marketing Communications
  • Research Methods and Design
  • The Fashion Industry


The following is an illustrative list of optional modules. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.

  • Digital Marketing
  • Gender, Power and Business
  • Global Supply Strategies
  • Group Consultancy Project
  • Innovation and Event Creativity
  • International Entrepreneurship
  • Strategy Making


In addition, students undertake a final dissertation. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.


Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four - five hours in independent study. For more detailed information please contact the programme leader.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

Please note irrespective of whether you are a full-time or part-time student your hours of study may vary from term to term and can be spread throughout the week.

Brand Management (Core)
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Brand Management (Core)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour (Core)
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Consumer Behaviour (Core)

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Digital Marketing (Option)
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Digital Marketing (Option)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Dissertation (Core)
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Dissertation (Core)

The dissertation provides an opportunity for students with a range of experience and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project. The dissertation topic should be aligned to students' subject of study.

Event Design and Implementation (Core)
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Event Design and Implementation (Core)

This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host and evaluate a live event.

Fashion sourcing and merchandising (Core)
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Fashion sourcing and merchandising (Core)

This module provides students with the opportunity to develop a critical understanding of fashion retail including fashion buying, merchandising, and management of the customer experience. The module focuses on retail formats and strategies in different business environments and examines elements of the customer experience including experimental and sensory information.

Gender, Power and Business (Option)
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Gender, Power and Business (Option)

This module will explore the way in which gender intersects with the world of business, marketing and event and festival spaces. Concepts of masculine and feminine identity can be critically explored in relation to organisational management, consumers and consumption. This module will draw upon research frameworks from the social sciences in order to understand the way in which supposed gender differences manifest themselves in and around the workplace.

Global Supply Strategies (Option)
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Global Supply Strategies (Option)

This module will examine global supply chain strategies in detail by looking at both those strategies that have been successful as well as those that have been less successful. Students can examine contemporary phenomena such as offshoring, supply chain disruptions, innovation and sustainability using a variety of theoretical frameworks. Students can develop not only a better understanding of the challenges of managing global supply chains but also of some of the tools needed to implement effective and responsible global supply chain strategies. Given the strategic importance of global supply chains, an understanding of how to manage them strategically may be invaluable for students entering the job market.

Group Consultancy Project (Option)
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Group Consultancy Project (Option)

This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.

Innovation and Event Creativity (Option)
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Innovation and Event Creativity (Option)

This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.

International Entrepreneurship (Option)
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International Entrepreneurship (Option)

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development and problem solving with expression, communication and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities. This module draws on the latest UK QAA Guidance on Enterprise and Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

Marketing Communications (Core)
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Marketing Communications (Core)

Marketing Communications is the process of informing, persuading and reminding customers, intermediaries, employers and publics of a company’s product and or services. The module aims to define the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.

Research Methods and Design (Core)
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Research Methods and Design (Core)

This module aims to prepare students for undertaking the research for their Masters dissertation or project, and other assignments. It is designed to introduce students to the core principles of research design, the research methods they are likely to encounter in their research, the basics of research design and the organisation of independent study.

Strategy Making (Option)
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Strategy Making (Option)

Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.

Sustainability & Responsibility in Marketing (Option)
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Sustainability & Responsibility in Marketing (Option)

This module aims to introduce some critical perspectives towards marketing and potential solutions. The module considers the role and ethics of marketing and presents an overview of the some of the pertinent ecological and social problems facing businesses and marketers today. It aims to provide suggestions as to the positive role marketing could play in society.

The Fashion Industry (Core)
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The Fashion Industry (Core)

Fashion is a fast growing international industry employing millions of people worldwide. Through this module, students will have the opportunity to develop an understanding of the different elements of the fashion industry and their linkages: (1) the production of raw materials, (2) the design and manufacturing process, (3) retail and merchandising, and (4) advertising and promotion.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

The programme’s assessment comprises a wide spectrum of formative and summative assessment methods. Students are encouraged to be creative in their approach to each assignment.

To complement formal academic reports required on some modules, presentations are used to assess both analytical and communication skills. At the same time, reflective journals provide an opportunity to reflect on experienced actions, exploring the role of self in practical project work.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

  • The Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students will also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.
  2017/18 Entry*2018/19 Entry*
Home/EU £7,600 £7,600
Home/EU 
(including Alumni Scholarship** reduction)
£5,320 £5,700
International £13,000 £15,300
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£11,000 £13,300
     
Part-time Home/EU £42 per credit point £42 per credit point
Part-time International £72 per credit point £85 per credit point

* Academic year September- July
** Subject to eligibility

Loans

A new system of postgraduate loans for Master's courses has been introduced in the UK. Under the new scheme individuals will be able to borrow up to £10,280 for the purpose of completing an eligible postgraduate Master's qualification.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £38, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2280.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

Exceptionally tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

Other Costs

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally (unless stated otherwise) be required to pay your own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Honours degree or equivalent.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for a postgraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit http://www.lincoln.ac.uk/isc

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may also be supported in their learning by other students.

Mizan Rahman

Dr Mizan Rahman

Programme Leader

Dr Rahman is a Senior Lecturer in Marketing. He has previously worked in advertising (PUBLICIS and Saatchi and Saatchi), pharmaceuticals (Rhone Poulenc) and the charity sector. He has worked with many organisations, large and small, including Nestle and P&G, both in the commercial and non-profit sector. His interest in the non-profit sector and entrepreneurship led to a National Lottery funded position in the charity sector for some time.

Contact: mrahman@lincoln.ac.uk


Your Future Career

Career and Personal Development

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.


Facilities

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career

Students can study and research in the University's Great Central Warehouse Library, which provides more than 250,000 printed books and approximately 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.