University of Lincoln Corporate Identity - Colour Usage
Our primary colour palette consists of the University Blue (Pantone 282) and the University Grey (Pantone Cool Gray 9). The recommended breakdowns for spot colour, four-colour (CMYK) process, screen and web are shown here. Tints of these colours can also be used.
University of Lincoln Blue
Pantone - 282
CMYK - 100 68 0 54
RGB - 0 50 95
Hex - #002147
University of Lincoln Grey (Pantone Cool Grey 9)
Pantone - Cool Gray 9
CMYK - 30 23 17 58
RGB - 116 118 120
Hex - #747678
For the majority of printed work, four-colour process will be the method used. However, if the University Blue is being used on the covers of prestige publications then Pantone 282 must be used as a special 5th colour.
Always refer to the CMYK breakdowns given here and not those specified in particular programmes e.g. Quark, Photoshop or In Design, as those colour values vary from programme to programme.
Our logo text can be foil blocked in silver.
White also has an important role in our colour palette. The use of white on covers and in layouts is an essential component in creating powerful, confident and clear communications within the University of Lincoln brand.
To complement our two primary colours there are two secondary colours.
The recommended breakdowns for four- colour (CMYK) process, screen and web are shown here. Tints of these colours can also be used.
Pantone - 320
CMYK - 100 0 30 2
RGB - 0 153 204
Hex - #0099CC
Pantone - 226
CMYK - 0 100 0 0
RGB - 193 0 118
Hex - #CC3366
The two primary colours can be reproduced as special spot colours, but for the secondary palette, four-colour process can be used.
As with our primary colours, always refer to the CMYK breakdowns given here and not those specified in particular programmes e.g. Quark, Photoshop or InDesign, as those colour values vary from programme to programme.
The pink and teal in the secondary palette is for limited use as a highlight colour. White, the University Blue and the University Grey should dominate.
NB. The colour swatches reproduced here should not be used for colour matching purposes, and are intended as a guide only.
Director of Communications Development & Marketing
Elly Sample - firstname.lastname@example.org